The A8's core competitors include the Mercedes-Benz S Class and BMW 7 Series with the Lexus LS and Jaguar XJ described as secondary competitors. The 2011 A8 weighs about the same as the outgoing model despite being 3 inches longer, 2 inches wider and has more standard equipment (8-speed auto transmission, pre sense basic, keyless go, power trunk, etc.) versus competitors: ~50lbs less than S Class RWD, and more than 200lbs (90.7kg) less than S Class AWD; more than 200lbs less than 7 Series RWD and more than 400lbs (181.4kg) less than 7 Series AWD.
“The new Audi A8 is the sportiest sedan in its segment,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “It combines numerous functions in a new and intelligent way. And it’s unmatched in the stylistic elements and impression of the interior.”