Toshiba Regza 42RV500E (42-inch LCD)

Already known for its out-standing Regza LCD TVs, Toshiba has taken technology a notch higher with the introduction of the two new series featuring its patented Power Meta Brain technology. Pictures produced are exceptionally real, clean, clear, smooth and original, thanks to a combination of sophisticated technologies.

The RV500 Series is clearly different from its competitors. Full HD 1080p resolution provides excellent picture quality. However, not all 1080p TVs look the same. Toshiba delivers the full impact of full HD by using 10-bit video processing which is superior to 8-bit types.

With its new high-tech frame edged with silver accents and a smooth, sleek finish, the Regza RV500 Series complements any contemporary home beautifully. The 42RV500E model is currently available in the market, with plans to introduce more models in the near future.

Naturally, the amount of light in the room affects how one sees the picture.

Thanks to an intelligent new Regza technology called the Ambient Light Sensor, the Regza RV500 is able to respond to room lighting conditions, adjusting its contrast to ensure optimum picture quality.

For example, in rooms with large windows or bright lights, the luminance can be more than 1,500 lux. Settings are automatically adjusted to achieve the best picture.

In a dimly-lit room in the evening, the luminance will vary from about 50 to 400 lux. The RV500 adjusts its contrast to best match the illumination.

The sophisticated Power Meta Brain engine uses five advanced technologies to achieve 10-bit processing – featuring over one billion colours – for all stages from input to output.

The HDMITM (High Definition Multimedia Interface) inputs in the Regza RV500 accept digital signals directly, enabling viewers to enjoy video and audio from digital sources like a DVD player, video game or computer at the highest quality requiring only one cable. The Regza AV550 Series, as its tagline goes, is "Natural At Its Best".

The Regza AV550 Series features HD-Ready capabilities (1080p/1080i/720p) and 10-bit video processing for truly superior, natural-looking pictures.

Other Regza technologies include intelligent backlight control that results in deeper blacks, finer gradations and higher contrast as the brightness of the backlight in the Regza RV500 and AV550 is automatically adjusted according to a sophisticated histogram analysis of the brightness and location of dark sections in each scene.

The two series also allow for adjustment of hue, saturation and colour brightness for each of the six basic colours separately, giving greater colour control than ever before. In other words, viewers can perfectly adjust skin or grass colour without affecting other colours.

The Regza RV500 and AV550 series have been designed to be environmentally-friendly and feature lower power consumption of up to 25% (Type 32). They are made from much lighter materials and comply with international standards which prohibit the usage of six materials deemed harmful to the environment.