Wednesday, June 24, 2009

Toshiba Chief Hints At Launching Blu-Ray Disc Ops

TOKYO (Nikkei)--Toshiba Corp. President Atsutoshi Nishida did not rule out the possibility of selling DVD recorders using the Blu-ray Disc format when addressing shareholders at the firm's general meeting here Wednesday.

"It makes no sense to decide not to enter the Blu-Ray market simply because we lost the DVD-format war. We cannot change the fact that we lost, but we would like to keep our options open," he said.

Toshiba pushed for global adoption of its HD-DVD format, but failed to gain sufficient support from major U.S. movie studios. This prompted the firm to pull out of its HD-DVD operations in spring 2008, declaring at that time that it would not handle Blu-ray products.

But Nishida's latest remark appears to indicate that Toshiba is considering reversing that decision in light of the significant growth in the market for these products.

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